Protect Your Online Privacy from Unwanted Marketing

/ Donna Anselmo / Leave a comment

If you’re concerned about the ways your browsing behavior is sold and marketed by Facebook, Google and other search firms, here’s something you can do about it.

A free tool to combat online peeping is available at the Digital Advertising Alliance (DAA) . It checks your computer to see what companies are targeting you with customized ads and allows you to opt out of the targeted ad for each of 177 companies participating with the DAA. Want to know more about yourself and who is really following you? Use the tool to:

  • See all the participating companies and learn about their practices;
  • Learn which participating companies have currently enabled customized ads for your browser;
  • Check whether you’ve already opted out from participating companies;
  • Exercise choice with some or all participating companies, using opt-out cookies to store your preferences in your browser; or
  • Opt out from all participating companies in one step.

For more information, visit: Digital Advertising Alliance Consumer Choice Page. In the meantime, be careful about which ads and Facebook posts you click on when using the Internet and social media platforms. Big Brother is definitely watching.

 

Being Bold Means Challenging the Status Quo

/ Donna Anselmo / Leave a comment

Ever wonder why I use the word bold so forcefully in my life and work? Years ago, when serving as executive vice president of the Long Island Center for Business & Professional Women, I invited business coach Andrea Kantor to deliver a mentoring moment at our monthly dinner meeting. While discussing potential topics with her, Andrea thought to encourage women to be more assertive and avoid giving away their power. We decided her five-minute mentoring moment would be about the need to be bold. Disappointed that I would be out of town the evening she spoke, I began spinning around the concept of being bold in my own mind. What did it really mean to be bold, I wondered? Was I bold enough? Was I giving away my own power? Did I need to be more bold in my own life?

I decided that being bold meant being willing to challenge myself and my assumptions, to step out of the status quo and into new areas of growth and possibility. In time, I developed my own bold formula for doing just that. As I did, I began getting the outcomes I wanted more consistently.

Years before, after graduating college with a degree in psychology, I worked as hypnotherapist. I studied and applied the power of influence communication to bring about change in people’s lives. I realized that we have tremendous power to influence ourselves by focusing on our own thoughts and beliefs. By checking our beliefs and challenging our thoughts and feelings, we can shift our viewpoints, change our  thinking and behavior patterns, and achieve outcomes beyond our wildest dreams. We can rewrite our own stories!

I’ve learned to believe in my power to influence myself and others. I don’t have to stick in a holding pattern. I can choose something else. I began to believe in my right to assert myself, even though I was raised to be seen and not heard. I began to own my own voice. I learned it was possible to be  logical and still operate from my heart at the same time. I’ve found the power in opening to opportunities. I became more passionate about what I do, and I have always been willing to dive in and do the hard work. I learned to integrate these concepts for more success and satisfaction in my life and work. I also learned that being bold means staying on a learning path. The more I learn, the more opportunities I create. The more I learn, the more confident I feel.

Want to learn more, too? You’ll soon be able to learn more about my powerful BOLD formula in the upcoming book, Be Bold, She Said! I believe that anyone can use it to enhance their personal life or to grow professionally. Can’t wait for the book? I can coach you through the process of connecting with more success and satisfaction in your life and your work—if you are bold enough to call me and ask for help. In the meantime, you can start yourself by noticing which of the beliefs you hold are determining your own choices in life. Want to chat about that? Contact me. And tune into BOLD TALK Business Radio on Tuesdays between 1 and 2 PM EST when we share new insights each week.

Getting Clear on Your Value Proposition

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Marketing Demystified is a book written by Donna Anselmo.Do you know what an elevator pitch is? It’s a very short summary that quickly defines the value you bring to others. If you had only one opportunity to explain what you do in the short span of an elevator ride, could you do it?  Or could you use some help?

An elevator pitch is not just about who you are and what you do. A great elevator pitch lets others know the value you can deliver to them and others and helps people understand why they would want to do business with you. Develop a short, compelling and powerful statement that sparks interest by letting people know why people should do business with you.

For example, my elevator speech says: I build magnetic brands for companies who want to lasting connections with prospects, customers and clients. I show leaders and managers how to attract more visitors, prospects and customers. And I help small companies create more effective communications. I also can help elevate the value of conversations inside a company and between the company and its clients, while also training and transforming their teams for more success.

To make your elevator pitch really memorable, add a memory hook. If you haven’t done this already, give yourself a “handle” that helps differentiate you from the pack and helps people connect with what you do and why you do it.

For example, Kathy King calls herself the Joy Coach because she helps people celebrate and really appreciate their steps in life’s journey. Kathy says she made a few missteps along the way, learned from them, and came to appreciate the joy that comes with true gratitude. If you would like more joy in your life, you can learn more about Kathy’s process at KathyKingCoaching.com.

Take time this week to practice using your Elevator Pitch. Need help to write that? Or read other marketing tips in Marketing Demystified by BOLD TALK Business Radio host Donna Anselmo. Want more information?

 

BOLD TALK is Success Radio

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Every week BOLD TALK Business Radio broadcasts insight, strategies, tips and tools for success across Central Florida via the airwaves of AM1060 WMEL. We also reach listeners across the nation, and across the world through our live internet stream.

When in Central Florida, listen live at AM 1060 WMEL. Or listen to our Internet stream from http://www.1060WMEL.com. And visit the BOLD TALK archive for access to recent segments or find them right here on our own site archive.

Host Donna Anselmo established this talk radio show in 2009 to help business leaders, professionals, job seekers and the community enjoy more success and satisfaction in life and work. In 2014, the show transitioned to a one-hour format that typically features guest experts, success tips, marketing moments and book recommendations.

Every week, we introduce business rock stars, presenting our monthly “Space Talk” segments with rocket scientists and other space experts, and thought leaders in fields as diverse as sales, finance, performance, customer service, human resources, learning, psychology and professional development from week to week.

We love learning and growing along with our listeners and helping to build the body of information relevant we know is so relevant to success and satisfaction in life and work. Please visit the radio archive on this blog to access past interviews on a wide variety of business topics. If you are a listener with questions on a business problem and would like more information or help growing your business, please contact us.

If you are a business expert and wish to share your expertise with our audience, please contact us. We look forward to hearing from you.

And remember to Tune in Tuesdays from 1:06 PM to 1:59 PM EST for the best in broadcast business media.